Job Description

We are looking for a strategic, business-minded digital marketing lead to drive our owned channels. This is a high-visibility position charged with accelerating the strategic growth for our business by transforming our website and customer data into revenue. The Marketing Department is our key external channel to display the range and functions of our apparel. Products like “AIRism” and “HEATTECH” are currently synonymous with the Singaporean life be it for daily wear or for travelling purposes. This is the result of the efforts of our marketing strategies in the last 10 years.

Sitting in UNIQLO’s marketing function, this role will report directly to the Digital Marketing Manager based in Singapore.

Key responsibilities:

- Direct ownership of front-end execution for Uniqlo.com, including planning, briefing in creative requirements and implementing site banners and high-quality landing pages. - Utilize HTML and CSS to build, test and deploy responsive landing pages without reliance of external agencies. - Incorporate basic UX/UI principles into designs to improve user engagement and customer experience. - Act as a technical and strategic mentor to the Site and CRM team. - Manage internal & external stakeholders. - Influence & work effectively across functions to achieve shared goals – Product marketing, Store Operations, Products and Visual Merchandising team. - Develop strong relationship with Global Headquarters to push forward with locally driven initiatives. - Present site plans on a weekly basis to senior management for approval. - Ensure site ops is optimised for SEO and SEM through intuitive use of metadata and taxonomy (Metrics: YoY sessions for SEO, SEM). - Strictly adhere to online creative guidelines, build, enhance and translate our brand identity to digestible consumer facing content. - Support Global headquarters and technical teams on website project rollouts - Analyse, review & reporting of website traffic, engagement & revenue - Partner with the CRM team to design data-driven customer journeys, defining segmentation logic to unlock higher customer basket size and LTV.