Job Description

Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.You are part of a team that experiments with cutting-edge technologies, delivering solutions revealed as a result of the testing and learnings, and developing strong partnerships to enable growth through innovation and agile methodologies.How you will contributeYou will implement pilot projects to drive disruptive ideas across the organization, using the learnings from these projects to inform decisions on whether to incorporate them as a portfolio project or to introduce them as a new proof of concept. You will also get to experiment with cutting-edge technologies while at the same time building strong partnerships within the business to build a strong pipeline of ideas to pursue. In addition, you will get to bring the outside in by building relationships with start-ups and building your knowledge of actual proof-of-concept cases, and scope, align, adopt and leverage technology for respective learnings and pilots.What you will bringA desire to drive your future and accelerate your career. You will bring experience and knowledge in:Project management including knowledge of AgileTechnical expertise and a passion for innovation, understanding a variety of disruptive technology products and servicesTechnical and business acumen to evaluate opportunities with internal and external partnersThe start-up landscapeFamiliarity with the fast-moving consumer goods or related sectorLeading internal and external teams through complex challenges and developing creative solutions/optionsDriving for results and Analytical SkillsMore about this roleDigital EcosystemDesigns & orchestrates intelligent brand experiences that move people across paid, owned & earned touchpoints, leveraging data, creativity and technology Member of the France CX Team, reporting to the CX Lead FranceHow you will contribute1.End-to-end Digital experience strategy (across the full consumer journey)- Define the holistic P.O.E Digital experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content and set framework for digital content development (based on Global guidance)- Collaborate with Brand, CX teams & agencies to design seamless consumer journeys that connect P.O.E experiences.- Continuously learn from consumer data and feedback loops to optimize in real time & enhance brand relevance- Perform audits on digital content to ensure it aligns with brand guidelines for voice, optimisation and suitability - Develop an always-on content calendar for owned channels to create short and long-term content campaigns for different digital channels (aligned with overall brand plan - Brand owns campaign content calendar and overall brand equity etc.)- Educate Brand team on digital content creation capabilities and best fit for platforms- Input into tagging / tracking requirements, secure campaigns redirection and landing pages- Manage agencies to: Update / edit the owned & earned ecosystem (e.g. owned websites) so it contains the "right" information e.g. content; campaigns2. Influencer marketing- Establish Influencer & Creator strategy for France, brands - inc. defining & sharing best practices- Manage agencies to : Deliver influencer marketing (PR, organic social, paid media) programmesActivate micro influencers/creators & build authentic relationship to amplify brand experiences th empathy & storytellingConnect Influencer performance metrics to Brand impact (engagement, advocacy, sentiment, conversion)3. GenAI orchestration and deployment- Ensure that France leverages the Digital Asset Management (DAM) and the internal Gen AI systems and tools to automate creative adaptations mainly for Owned & Earned channels, enabling adaptative storytelling along the consumer journey4. Performance analytics & Business impact - Establish KPIs aligned with brand equity, engagement, performance and business outcomes- Provide input into monetization analysis for owned and earned channels (e.g. data and metrics)- Provide the data and business context to inform Marketing Mix Modelling (MMM) analysis for ROI modelling - when relevant- Track, measure and report / share on media channels, website and campaign performance (inc. data collection, direct messaging, social media, and adherence to local taxonomy)- Performance measurement and content monitoring of social / influencer marketing - Use social listening to understand reactions and engagement in our campaigns, and to inform future content creation (work with Brand team). Connect performance insights to emotional impact (engagement, advocacy, sentiment) - Deliver SEO & GEO/Discoverability insightsWhat you will bring• 10+ years of experience in digital marketing - including content, media and performance activation• Proven experience in cross-channel campaign orchestration (owned, earned, paid), ideally in FMCG and/or agency• Passion for creating experiences that move people, combining data, intelligence, with creativity & empathy• Content strategy and planning• In depth knowledge of online platforms and social media channels• Understanding of creative ideas (including deployment)• Experience managing agencies and multi-stakeholders; Project management• Strong storytelling and communication skills• Application of AI technology for creative and digital content • Basic understanding of tagging and tracking For performance analytics • Familiar with analytical tools and technologies• Understanding of how to analyse and report data, draw insights, identify trendsKey stakeholders• Brand Marketing: understand brand values and brand strategy to set the right tone and reach the right consumers • Work closely with CX Teams to embed the CX Purpose into all strategies and ensure alignment with the Consumer Digital Strategy (Data, Gen AI, Social)• Collaborate with Consumer Data Activation and I&A to leverage holistic insights to drive continuous optimization of content and site strategy Relocation Support Available? No Relocation support availableBusiness Unit SummaryWe value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!Our people make all the difference in our succesMondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.Excited to grow your career?We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITERJob TypeRegularDigital Strategy & InnovationTechnology & Digital